Some people like the look of their site because of the results it produces. In other words, people like the way the website looks, and they want to have more traffic. Other people are doing SEO in order to make money. One of the most popular services of SEO is pay per click. In PPC, a website owner will pay a fee every time someone clicks on the ads on his or her page. This helps to seo consultancy bring in more money for the website owner. This will bring in more revenue. Some websites use SEO to market their products. For example, Amazon uses SEO to get their products seen by more people. When the products get seen by more people, it increases the sales of these products. This helps to earn more money for the owner of the website.