According to the global player tracking market research report by IMARC Group, the market reached a value of US$ 5.1 Billion in 2022, and it is projected to reach a value of US$ 17.3 Billion by 2028, exhibiting a CAGR of 21.3% during 2023-2028.
Player tracking is used to track and record the location of players, the ball, or sports equipment via camera or chip-based technologies. It is also utilized for curating tactics and decisions and increasing the performance of individuals and the overall team. Player tracking provides basic information on important events that occurred during a game, including players involved, event time, and player substitution. Presently, key players are innovating player tracking devices by integrating advanced technologies, such as global positioning systems (GPS) that can track, analyze, and improve athletics performance with personalized insights and training exercises.
The rising number of sporting events and tournaments across the globe and the elevating demand for real-time information to improve the decision-making process of the games are primarily augmenting the player tracking market. Furthermore, the widespread adoption of advanced technological solutions and services by sports associations to analyze and monitor player performance and health and aid team management in keeping track of fraudulent activities during the game is positively influencing the market growth.
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Apart from this, the growing usage of fitness tracking wearable devices, including smartwatches and fitness bands, which can monitor fitness-related activities of professionals is acting as another significant growth-inducing factor. Moreover, the launch of customizable player tracking applications integrated with radio frequency identification (RFID) technology by leading players operating in the industry is also bolstering the global market. Besides this, the inflating utilization of these devices, as they allow trainers to enhance the performance of athletes by using real-time data to develop training plans based on individual metrics and fatigue thresholds is expected to fuel the player tracking market in the coming years.
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Catapult Group International Limited, JOHAN Sports (Demcon), Kinexon, PlayGineering Systems Ltd, Polar Electro Oy, SPT Group Pty Ltd, Stats Perform, STATSports Group, The Chyron Corporation, Xampion and Zebra Technologies Corporation
The report has been segmented the market into following categories:
Breakup by Component:
Breakup by Type:
Breakup by Application:
- Fitness Tracking
- Performance Tracking
- Fraud Detection
- Player Safety
Breakup by End User:
- Team Sport
- Individual Sport
- Asia Pacific
- North America
- Middle East and Africa
- Latin America
On the geographical front, Asia Pacific enjoys the leading position in the market. This can be attributed to the rising establishment of international companies in the region, on account of low manufacturing costs and cheap labor.
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